Aspen Peak article by Etta Meyer, January 2019
You may know Rossignol, the 110-year-old French company, as a brand synonymous with high tech performance equipment used by world-class ski racers, and you would be right. In recent years the company has branched out and launched a premium technical apparel line and it chose Aspen to be the home of its first brick and mortar store in North America.
To commemorate the opening of the three-story boutique, Rossignol hosted a party and fashion show Jan. 18th. 300 guests wandered through the famous Benton Building to the top floor where a hallway connected the shop to the runway show overlooking Hunter Street.
Inside the party, guests noshed on crepes by Mawa McQueen while sipping WhistlePig whiskey, Vida Tequila and Nellcote wines.
Mawa McQueen owns The Crepe Shack in Snowmass, Mawa’s Kitchen in Aspen and Market Street in Basalt.